Position description
Date: Feb 23, 2015
Location: Palo Alto, CA, US
Requisition ID: 42233
Work Area: Marketing
Expected Travel: 0 – 30%
Career Status: Executive
Employment Type: Regular Full Time
COMPANY DESCRIPTION
As market leader in enterprise application software, SAP helps companies of all sizes and industries innovate through simplification. From the back office to the boardroom, warehouse to storefront, on premise to cloud, desktop to mobile device – SAP empowers people and organizations to work together more efficiently and use business insight more effectively to stay ahead of the competition. SAP applications and services enable customers to operate profitably, adapt continuously, and grow sustainably.
PURPOSE AND OBJECTIVES
Global Corporate Affairs is responsible for SAP’s corporate reputation, communications, government relations and corporate social responsibility. The team develops strategic messaging and corporate content and engages vital audiences in dialogue.
The Deputy Head of Media Relations assists with SAP’s conventional and social media and serves as proxy corporate spokesperson.
The key areas of responsibility for Media Relations include:
Developing and pitching the right media formats and content to drive positive coverage about SAP
for key corporate issues such as strategy, earnings, strategic innovation topics and/or solution-/product-/customer-related topics …
proactively engage and build strong relationships with the relevant global, regional, and/or local media (online, print, social media, broadcast, business, and/or trade press/verticals)
Maintaining a story pipeline that strengthens SAP’s public profile with regard to business strategy, innovation and thought leadership as well as leading market position in business software
Developing new media formats and engagement models with key editors to help drive share of voice and favorability across all of SAP’s key markets
Developing and executing annual media relations plans in alignment with the overall Global Corporate Affairs plan.
Identifying budget requirements and managing financial forecasts.
Building and maintaining a network of trusted relationships with relevant members of the media and blogger communities
Channeling direct feedback from media and bloggers as well as media monitoring results into the communications planning process
EXPECTATIONS AND TASKS
Develop push and pull channels and formats designed for media /bloggers
Develop creative story pitches
Ensure continuous dialog with selected key journalists/bloggers for mutual trust and insight
Manage agency resources and quality in support of Media Relations key responsibilities
Develop PR strategies and messaging for critical communications scenarios and objectives
Provide PR advice and guidance to senior management
Manage critical communications projects/campaigns
Analyze media-monitoring data and deriving need for adjusting communications strategy and tactics
Provide regular updates on achievements against objectives to team leads
EDUCATION AND QUALIFICATIONS / SKILLS AND COMPETENCIES
EDUCATION AND QUALIFICATIONS
Bachelor’s degree with focus on communications or equivalent; advanced degree preferred
SKILLS AND COMPETENCIES
Fluency in English and German; other languages are a plus
Proven track record to interact with executives/top management
Excellent writing skills in German and English
Understanding of / interest in SAP strategy and its technologies and applications
Strong ability to competently and most professionally deal with confidential and sensitive information
Work Experience
10+ years’ experience in Media Relations, Journalism or equivalent
Experience of working with top and senior management
Strong experience and knowhow in the IT industry
Proven ability to develop integrated communications strategy and programs
https://jobs.sap.com/job/Palo-Alto-Deputy-Head-of-Global-Media-Relations-Job-CA-94301/249636100/?feedId=1029&utm_source=Indeed
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